![]() ![]() As a result, people took to the comments section of the store’s Instagram account, criticising the company for its lack of diversity not just on the trip, but on its site and social media feeds, sparking the hashtag #RevolveSoWhite. Earlier this year, Instagram users called out Revolve for the lack of non-white and plus-size women invited on its #RevolveAroundTheWorld trip to Phuket, Thailand. When RewardStyle launched LikeToKnow.It in 2016, the influencers invited to use the platform were overwhelmingly white. LikeToKnow.It and Revolve (number five on the list) have had their share of diversity issues, too. Zara and H&M (third and fourth on InfluencerDB’s list, respectively) have each come under fire for being racially-insensitive, resulting in the Zara, as The New York Times reported in March, “beefing up their approval process” for products before they land in customers hands (or on social media where they can be called out) - or diversifying their teams. ![]() Forbes was speaking about specific strategies implemented by McDonald’s, General Mills, and Coke, but the same can be said of Fashion Nova’s appeal. So much so that brands are finding when you design products, services, and experiences with marginalised audiences in mind, they quickly recognise and appreciate that you are speaking to them. “We saw the engagement from her followers and how genuine her engagement was with them.” Forbes calls this tactic “a niche-first strategy,” noting it works so well because it speaks to audiences typically ignored by other brands. “She started doing posts and tagging Fashion Nova, and we noticed,” Saghian tells Refinery29 of the brand’s relationship with Cardi B. #NovaBabes like Kehlani, Teyana Taylor, Kylie Jenner, Amber Rose, and Cardi B (who has worked with the brand since 2014, have changed the way customers interact with advertisements that authentically tap into popular culture. ![]() Fashion Nova’s CEO, Richard Saghian, realized the power of Instagram very early on. ![]()
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